A design for a new office and retail destination that aims to provide a
strong visual identity close to Hongqiao Transportation Hub near
Shanghai’s city centre and Hongqiao Airport .
Our proposal for the new Linkong SOHO building aims to provide a
strong visual and programmatic identity which establishes a unique
destination in its own right.
Such identity consists of an exclusive programme mix consolidated in three different destinations – thematic “Courtyards” – representing distinct clusters of activities, and an exceptional architecture that moulds such a programme into a landmark. The building’s dynamic, curvilinear form continues through its internal spatial experiences, dramatic courtyards and flowing public spaces.
The building envelope is defined by four elongated elements tied together by a sinuous retail podium and a continuous metallic ribbon that wraps them – a calligraphic gesture which will be highly recognizable. Such simplicity is contrasted by the added complexity of a ‘squeeze’ applied to the middle area. These moves have the double advantage of configuring intimate courtyards framed by bridges branching off the slabs, and providing dramatic and dynamic views.
Such identity consists of an exclusive programme mix consolidated in three different destinations – thematic “Courtyards” – representing distinct clusters of activities, and an exceptional architecture that moulds such a programme into a landmark. The building’s dynamic, curvilinear form continues through its internal spatial experiences, dramatic courtyards and flowing public spaces.
The building envelope is defined by four elongated elements tied together by a sinuous retail podium and a continuous metallic ribbon that wraps them – a calligraphic gesture which will be highly recognizable. Such simplicity is contrasted by the added complexity of a ‘squeeze’ applied to the middle area. These moves have the double advantage of configuring intimate courtyards framed by bridges branching off the slabs, and providing dramatic and dynamic views.
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